CALENDLY

Content Marketing Manager

 

2021-2024
Helped unicorn B2B SaaS company grow inbound qualified leads and close deals faster during a period of rapid expansion: Calendly for Enterprise grew 61% YOY in 2023, and 400% YOY in customers spending greater than $50,000 that same year.

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• Online PLG marketing strategy: Collaborated cross-functionally to create data-driven web, email, and social media content, incorporating SEO research and A/B testing to continually update and refine content

• AI: Created GPTs for a wide variety of ideal customer profiles and pioneered the Marketing team’s prompt engineering library; also used AI in daily work to create project efficiencies and brand messaging consistency. 

• SLG sales enablement content: Interviewed, researched, and/or wrote customer stories, one-pagers, persona profiles, and battlecards.

• PLG strategic content: Wrote, edited, and/or optimized blog posts, landing page copy, video scripts, social media posts, and product and campaign launch copy.

• Work remote pro. Outside meetings and on-sites, built relationships and communicated async using a combination of thorough documentation in Asana; Slack messages, emoji polls, voice notes, huddles, and video clips; and Loom screen recording explainer videos.

 

SECOND HARVEST FOOD BANK OF MIDDLE TN
Interactive Marketing and Fundraising Strategist

 

2018-2021

Helped provide more than 42 million meals in FY21.

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• Online marketing strategy: Helped grow online donations 152% in three years through continually testing and optimizing emails, lightboxes, blogs, digital ads and landing pages.

• Project management: As lead on the food bank’s two largest annual fundraising campaigns, helped both campaigns double their annual income and make significant strides forward in engagement KPIs.

• Process improvement: Researched and implemented food bank’s first digital asset management system, saving marketing staff an estimated 15-20 hours per week.

• Flexibility and speed: In March 2020, scrapped three months of content and strategy (literally stopped the presses) and rebuilt around pandemic food relief efforts, contributing to a record-breaking quarter and fiscal across all marketing and development avenues in my purview

 

SNAPSHOT INTERACTIVE

Director of Client Happiness

2017​

• Lead project manager/account executive for website design and development at Nashville digital marketing agency

• Project management: Ensured web and graphic design projects ran smoothly, leading as many as 40 live projects simultaneously.

• Account executive: Served as web and graphic design clients’ main contact at the agency, interpreting feedback between clients and agency designers and developers. Held the delicate balance between clients’ needs, staffers’ creativity, and budget realities.

• Traffic managing and scheduling: Managed team workloads and prioritized tasks in project management system to ensure deadlines were met.

• Results: Start-to-finish projects included Emotiva.com, a deep website with robust e-commerce functionality.

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UNIVERSITY OF ALASKA ANCHORAGE

Public Relations and Marketing Manager

​2014 - 2016

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• Marketing and advertising: Led Amazing Stories cross-platform ad campaign, including strategy, budgeting, media buying, brand management, creative, and project management. Campaign successfully reached targets, came in 17% below budget, and won 2016 Integrated Campaign of the Year from the American Marketing Association's Alaska chapter.

• Media relations: Responded to 50+ media requests per month and cold pitched up to a dozen stories per month. Developed and executed communications plan for high profile and controversial FY16 budget cuts: six of seven news stories were positive or neutral, and all stories used portions of UAA’s press release verbatim.

• Research and analytics: Introduced up-to-date analytics and reporting practices to public relations team, which helped hone communications strategies for increased reach and cost-effectiveness.

• Project management: Instituted department's new project management system, which resolved deadline issues and ensured supervisors always had real-time project status.

• Communications strategy: Worked with teammates and other departments to build successful communications plans for priority projects including planetarium ticket sales, commencements and fundraising galas.

• Social media: Guided staff through a social media audit, SWOT and annual strategy process; worked as social media specialist during employee’s extended absence and achieved above-average engagement.

• Web: Built and populated UAA's first online media room. Rescued a critical new microsite, bringing the project from three months behind to on schedule in two weeks.

• Personnel management: Managed a team of three employees, creating a nurturing environment through open door communication, clear direction, freedom to experiment, accountability, professional development opportunities and lots of fist bumps.

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ANCHORAGE MUSEUM

Marketing and Public Relations Manager

​2008 - 2014

• Proved myself as a versatile, adaptable and high performing, public relations and marketing professional

• Web: Led web content creation for three years, including strategy, budgeting, project management, writing and analytics

• Visitor relations: Anticipated the needs of museum visitors, determined to always offer more than they expected

• Media relations: Led museum’s media relations efforts: Developed strategy, crafted talking points, gave interviews, wrote press releases, managed online media room, monitored media coverage and built relationships with journalists

• Magazine editor: Worked as editor and lead writer for bi-monthly member magazine

• Project management: Oversaw all phases of publication for hundreds of print, online and electronic communications pieces including planning, writing, copy editing, analyzing and reporting

• Social media: Established museum's Facebook account and served as lead strategist and content creator for three years

• Management: Trained new department hires; stood in for department director during absences and schedule conflicts; coached employees organization-wide in communications and media relations

• Relationship building: Developed rapport and maintained open dialogue with other departments, contractors and partners

 

RANDOM HOUSE, Fodor's Alaska

Travel writer

​2012 - 2014

 

• Researched, wrote, fact checked, and copy edited text for Alaska guidebook's Anchorage and Travel Smart chapters, print and online versions

 

ANCHORAGE DAILY NEWS

Reporter, arts and entertainment

​2006 - 2008

 

• Wrote image-rich, insightful features about people, events, and trends on the local arts and entertainment scene, regularly bringing arts to the newspaper’s front page

  • Helped plan and fill arts and entertainment sections and annual special sections, including fall arts guide

  • Reviewed music, theater, opera and dance

  • Filled in for supervisor during absences

 

 

DULUTH NEWS TRIBUNE

Reporter, arts and entertainment

​2004 - 2006

 

• Wrote image-rich, insightful features about people, events, and trends on the local arts and entertainment scene, regularly bringing arts to the newspaper’s front page

  • Researched, interviewed, and wrote features and hard news stories

  • Reviewed music, theater, opera and dance

  • Planned content and led design meetings for weekly entertainment section

  • Planned and filled annual special sections of up 32 pages

 

CHOSEN TO ACHIEVE, St. Paul Public Schools

Communications specialist

​2003 - 2004

 

• Coordinated African American mentoring program’s communications

 

KIDS HERALD SCHOOL

ESL teacher

​2002 - 2003

 

• Taught phonics, grammar and sentence structure to South Koreans, kindergarten through adult levels

 

THE FORUM

Various newsroom promotions

​1997 - 2002

• Demonstrated reliability as an editor and versatility as a reporter, covering everything from budget meetings to mashed potato wrestling

  • Editor, arts and entertainment section

  • Reporter, school board and suburban beat

  • Reporter/copy editor, general assignment

  • Reporter, intern

  • Obituary clerk