In advertising, I strive for sincerity and connection. I encourage creative stretching, but not beyond the boundaries of the brand.

In the digital world, I take a Darwinistic approach: The ones who survive are the ones most responsive to change. Staying in step with influencers and best practices is a must.

I'm no stranger to collateral: For the past eight years I've produced everything from flyers and posters to trifold brochures and catalogs.

I was a daily newspaper reporter for nearly a decade. I know what a deadline means, I know what ethics are, and I know how to get to the point.

As a former reporter, I've seen thousands of press releases. I know what works, and what gets trashed.

For five years I was editor of the Anchorage Museum member magazine. In surveys, members regularly chose the magazine as one of their favorite membership benefits.